Learn from serial entrepreneur Sharon McMahon, who started out her adult life as a government teacher, before leaving to pursue her side hustle full time. After she built a seven-figure business and sold it, she became one of her region's most successful photographers and has gone on to coach entrepreneurs via her coaching program, Masters Level Collective. When she's not answering all of Instagram's questions about government, she's likely trapped under a snoring labrador reading a book.

In this episode you will learn: 

• why you don't need another business course (probably)
• the ONE thing entrepreneurs actually need to grow their businesses
• how to talk/think about politics without wanting to hide under your desk
• resources for finding and consuming news and media with a more critical eye
• how to handle online criticism
• how to overcome fear of failure as a business owner
• lessons from running a successful service and product-based business
• how to cute a "good" community online
• ++...

Have you ever felt that panicky feeling when someone asks you what you "do"? Or spewed such a giant word vomit on them that you yourself got lost on what you ACTUALLY do to make money, let alone help people? Enter Macy Robison, StoryBrand Guide certified expert and marketing professional who helps creatives, influencers, and all-around multi-passionate people and helps them tell EXACTLY what they do so they can clearly articulate in ONE sentence who they are and who they serve. 

In this episode of Creative Counsel, you will learn: 

• who is the guide and why it's important
• what you need in the upper right-hand corner of your website
• what kind of customer call to action you need (regardless of what you sell or how you make your money)
• how to be a magnetic brand and why it's important
• how to craft an impressive elevator pitch
• why creatives struggle with describing what they "do" and how to fix it
• +++MORE!!!

Links mentioned: 

Free worksheet mentioned in the episode!

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